For HVAC, roofing, plumbing, cleaning and other home-service businesses
See where your Google profile and website could be losing local calls, next to a rival you name.
We compare your Google Business Profile and website with one local competitor and email you the clearest gap we find, with the evidence so you can check it yourself. It’s free. If you want the rest, we send fixes you can use straight away, or make the changes for you.
Fixed prices in US dollars. Delivered by email. No calls, no passwords.
Example (illustrative, not a real business)
Gap found
No services listed on Google. The fictional Ridgeline Heating & Air lists 0 services on its Google Business Profile. Its fictional rival, Lone Oak Air Services, lists 14, including furnace repair and AC installation.
How to check: open each profile on Google Maps and tap “Services”.
Why it matters
Small gaps between a search and a call.
When a homeowner needs a plumber or a roofer, they often compare a few profiles on Google, then tap through to call or ask for a quote. Missing services, unanswered reviews or a phone number that can’t be tapped can send them to the next business on the list.
Easy to miss from the inside
You see your own profile and website every day, so gaps are hard to spot. Side by side with a local rival, they’re much easier to see.
Most fixes are quick
Many gaps take minutes to close once you know where they are: a category, a services list, a reply to a review, a tap-to-call link or matching opening hours.
What we look for
Eight places local inquiries slip away.
We check your public Google Business Profile and website, then look at the same things for your named rival. Each gap comes with where we found it, the date, and how you can check it yourself.
Categories and services
Your primary and secondary categories on Google, and whether the services list names the work you actually do, such as furnace repair, roof replacement or drain cleaning.
Business description
Whether your description says what you do, where you work and how to reach you, in words a homeowner would search for.
Unanswered reviews
How many recent reviews have no reply from you, and how that compares with your rival. We draft replies you can post as they are or edit.
Google posts
When you last posted an update, offer or seasonal reminder on your profile, and how often your rival posts.
Tap-to-call
Whether your phone number on the mobile site is a tap-to-call link, or text or an image that can’t be tapped.
Call to action
Whether a visitor on a phone sees a clear “Call” or “Get a quote” button without scrolling.
Form confirmation
Whether your quote or contact form shows a clear message after someone sends it, so they know it reached you. We read the page code and ask you to send one test; we don’t send fake inquiries to your form.
Name, address, phone and hours
Whether your business name, address, phone number and opening hours match between your Google profile and your website.
How it works
Four steps, all by email.
Request a free check
Send us your website, your Google Business Profile link and the local rival you want to be compared with, using the free check form.
Get your free finding
We email you the clearest gap we find, next to your rival, with the evidence and a short summary of the other areas.
Order the Quick-Win Pack
Email us to order and we send a secure payment link. About 48 hours later you get every gap, ranked, with rewrites, review replies and posts ready to use.
Fix it, or have us do it
Make the changes yourself, or give us Manager access and we make them for you. Monthly care keeps your profile active and re-checks it each month.
Sample report
See what you’ll receive.
Our sample report is written for a fictional HVAC company and a fictional rival. It shows the summary, each gap with evidence, and the suggested fix.
Summary for the fictional Ridgeline Heating & Air
| Area | Result |
|---|---|
| Services list | Gap found |
| Unanswered reviews | Gap found |
| Tap-to-call on mobile | Gap found |
| Hours and phone match | Gap found |
| Google posts | Gap found |
| Form confirmation | Needs a test |
| Business description | No gap found |
Every gap includes
- What we found, in plain English
- Where and when: the page or profile and the date we checked
- What your rival shows for the same thing
- How to check it yourself in a minute or two
- The suggested change, ready to use
Pricing
Fixed prices in US dollars, paid before work starts.
Start with the free check. Email us to order anything else, and we send a secure payment link.
Free check
$0
- The clearest gap we find on your Google Business Profile or website, with evidence
- The same item shown for the local rival you name
- A short summary of the other areas we looked at
Quick-Win Pack
$249
Delivered in about 48 hours.
- Every gap we find, ranked, with evidence
- Rewrites for your Google categories, services list and description
- Drafted replies to your unanswered reviews
- Google posts ready to publish
- Review-request kit: QR code, text-message and email templates, with the same public link for every customer and no incentives
- Website quick fixes: tap-to-call, call-to-action button, form confirmation, and name, address, phone and hours that match Google
- Three local rivals compared
Done-for-you
$449
The Quick-Win Pack, with the changes made for you.
- Everything in the Quick-Win Pack
- We update your Google Business Profile and post the review replies and posts you approve
- We make the website quick fixes, where your platform allows a separate user
- Uses access you grant: Manager on your Google Business Profile and a user on your website. We never take passwords
- Remove our access whenever you like
Monthly care
$179/month
- Google posts drafted for you each month
- Replies drafted for new reviews
- A monthly re-check for new gaps, compared with your rival
- Reminders to update your hours for holidays and seasonal changes
- Cancel any time
Please include your Google Business Profile link and website when you order. Macuno Ltd is a UK company and is not VAT registered; the prices shown are the amount we charge. We don’t guarantee rankings, calls, leads or jobs.
FAQ
Straight answers.
Is this legal advice?
No. Our checks and reports describe what we found on your public Google Business Profile and website on a stated date, with suggested changes. They are information, not legal advice.
Do you guarantee more calls, jobs or a higher ranking?
No. Google decides how profiles rank, and many things outside your profile and website affect how many people call. We find gaps that can stop a searcher from contacting you, show you the evidence and help you close them. We don’t promise rankings, leads, calls or jobs.
Why compare me with a rival?
Homeowners usually look at more than one business before they call. Putting your profile next to a named local competitor makes each gap easy to see and easy to check for yourself. You choose the rival on the form, or ask us to pick one that shows up near you for your main service.
Do you need my password or a call?
No. The free check and the Quick-Win Pack only use your public profile and website, and everything happens by email. For done-for-you implementation, you add us as a Manager on your Google Business Profile and as a user on your website platform, and you can remove us at any time. We never ask for, or accept, passwords.
How do the review requests work?
The review-request kit gives you a QR code and text-message and email templates, for you to send to customers you’ve served, that give every customer the same public review link. We never offer rewards for reviews, never filter out unhappy customers, and never ask only for positive reviews. We build these rules around Google’s published review policies, which can change.
How long does it take?
We aim to email your free check within 3 business days of your request, and a Quick-Win Pack about 48 hours after payment, once we have your profile link and rival. Done-for-you changes usually follow within 5 business days of you granting access. These are targets, not guarantees, and we’ll tell you if we expect a delay.
How do I pay?
Email us to order and we send a secure payment link. You pay before work starts, and monthly plans are billed monthly in advance. Prices are in US dollars. We’re a UK company, so your card issuer may add its own foreign transaction fee.
Who is this for?
Home-service businesses in the United States, such as HVAC, roofing, plumbing, electrical, cleaning, landscaping and pest control companies. Our services are for businesses, not consumers.
Are you connected with Google?
No. Macuno Digital is independent and is not affiliated with, or endorsed by, Google.
Can I cancel or get a refund?
If you cancel before we start work, we refund you in full. Monthly plans can be canceled at any time and stop at the end of the month you’ve paid for. If a delivered pack doesn’t contain what we describe here, tell us within 30 days and we’ll put it right or refund you. Full details are in our terms.
See your profile next to a local rival.
Send us your website, your Google Business Profile link and the competitor you want to be compared with. We’ll email you the clearest gap we find, free.
Request a free check